Net present value: Riggs Corp. management is planning to spend $650,000 on a new marketing campaign. It

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Net present value: Riggs Corp. management is planning to spend $650,000 on a new marketing campaign. It believes that this action will result in additional cash flows of $325,000 over the next three years. If the discount rate is 17.5 percent, what is the NPV of this project?

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Fundamentals Of Corporate Finance

ISBN: 9781119795438

5th Edition

Authors: Robert Parrino, David S. Kidwell, Thomas W. Bates

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