Peta Milano made the following comment when her friend Jake Ali was made manager of the Nuclear

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Peta Milano made the following comment when her friend Jake Ali was made manager of the Nuclear Construction Division of General Projects: "It was like putting a new captain on the bridge of the Titanic after it had hit the iceberg. That division has no prospect of ever being profitable. It is a dinosaur that should have died a long time ago." How can Jake Ali be motivated to make a sustained effort to achieve General Projects' goal of maximizing company-wide ROI?

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