What is customer value? How is customer value related to a cost leadership strategy? To a differentiation

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What is customer value? How is customer value related to a cost leadership strategy?

To a differentiation strategy? To strategic positioning?

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Cornerstones Of Cost Accounting

ISBN: 9780176500931

1st Canadian Edition

Authors: Don R. Hansen, Maryanne Mowen, David Mcconomy, Dr. George Gekas

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