After discussing the share value with Josh, Carrington and Genevieve agree that they would like to increase the value of the company equity. Like many small business owners, they want to retain control of the company, but they do not want to sell equity to outside investors. They also feel that the company’s debt is at a manageable level, and do not want to borrow more money. How can they increase the share price? Are there any conditions under which this strategy would not increase the share price?