1. Go to Market Insight at www.mhhe.com/edumarketinsight. Calculate and compare Wendy's International (WEN) and McDonald's (MCD) internal...
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1. Go to Market Insight at www.mhhe.com/edumarketinsight. Calculate and compare Wendy's International (WEN) and McDonald's (MCD) internal growth rates and sustainable growth rates by using recent annual data. (Note that the internal growth rate is calculated by using the earnings reinvested in the firm in the current year, not total retained earnings from the balance sheet.) Use the Annual Ratio Report or the financial statement data. What are the S&P forecasts (Forecasted Values Report) for Wendy's and McDonald's? Are the forecasts supported by the past performance of each firm?
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Related Book For 
Fundamentals Of Corporate Finance
ISBN: 9780073382302
6th Edition
Authors: Richard A Brealey, Stewart C Myers, Alan J Marcus
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