1. Go to www.mhhe.com/edumarketinsight. Review Table 7-3, which lists the market values of several firms. Update the...

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1. Go to www.mhhe.com/edumarketinsight. Review Table 7-3, which lists the market values of several firms. Update the table. Which company's value changed by the greatest percentage since 2007, when the table was created? (Hint: Look for the price per share and the number of shares outstanding. The product of the two is total market capitalization.) Now calculate book value per share. Have the book values for any firm changed? Which seems to be more stable, book or market value? Why?

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