=5/When a new product is launched, should the company invest in the production process or in the

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=5/When a new product is launched, should the company invest in the production process or in the product itself? Why?

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Corporate Finance Theory And Practice

ISBN: 9781118849330

4th Edition

Authors: Pierre Vernimmen, Pascal Quiry, Maurizio Dallocchio, Yann Le Fur, Antonio Salvi

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