In response to complaints about high prices, a grocery chain runs the following advertising campaign: If you
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In response to complaints about high prices, a grocery chain runs the following advertising campaign: “If you pay your child $1.25 to go buy $50 worth of groceries, then your child makes twice as much on the trip as we do.” You’ve collected the following information from the grocery chain’s financial statements:
(in millions)
Sales ................... $680
Net income ........... 8.5
Total assets ......... 380
Total debt ............. 270
Evaluate the grocery chain’s claim. What is the basis for the statement? Is this claim misleading? Why or why not?
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Related Book For
Fundamentals Of Corporate Finance
ISBN: 9781265553609
13th Edition
Authors: Stephen Ross, Randolph Westerfield, Bradford Jordan
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