15-2WW. The Coca-Cola company consistently publishes an outstanding and useful tb annual report, found at www.coca-cola.com or accessed through www.reportgallery,com, a(

Coca-Cola is one of the few firms that we are aware of which actually includes a "glossary' Ul in its annual report. For 2002 it is on the inside back cover. Many of the entries in their glos·

sary are of a financial nature. Check out

(a) dividend payout ratio,

(b) economic profi~ s,

(c) operating margin, and

(d) return on common equitiy. Then see how their listings stack up v~

against those noted in the glossary to this text. You will notice that the resulting definitions are very close in each case.

Rl Fi Hint: These concepts drive the decision-making processes of financial executives. Thus, you EI want to make such concepts a part of your everyday vocabulary.