CASH CONVERSION CYCLE Christie Corporation is trying to determine the effect of its inventory turnover ratio and days sales outstanding (DSO) on its cash conversion cycle.

Christie’s 2014 sales (all on credit) were $150,000; its cost of goods sold is 80% of sales; and it earned a net profit of 6%, or $9,000. It turned over its inventory 6 times during the year, and its DSO was 36 5 days. The firm had fixed assets totaling $35,000. Christie’s payables deferral period is 40 days.

a. Calculate Christie’s cash conversion cycle.

b. Assuming Christie holds negligible amounts of cash and marketable securities, calculate its total assets turnover and ROA.

c. Suppose Christie’smanagersbelieve that the inventory turnover can be raisedto 9 0 times.

What would Christie’s cash conversion cycle, total assets turnover, and ROA have been if the inventory turnover had been 9 0 for 2014?

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