In a recent meeting, your CEO said “It’s a dog-eat-

dog world out there” as he defended the use of relative standards to evaluate employees. “If we fall below 10 percent market share, we’re finished. Why shouldn’t our employees who are in the bottom 10 percent lose their jobs?” Evaluate the effect of this practice on the ethical culture of the organization. Explain the advantages and disadvantages of using relative standards and firing the lowest ranked performers.

(LO 4, 6, 7)