Research: Take a look at the HPD recruiting website at www.joinhonolulupd.org and their department website at www.honolulupd.org. Check out their social media accounts by clicking the links on the pages. In what ways does the content support the employment brand?

What suggestions can you make to improve their recruiting efforts? Compare the content to that of the Seattle Police Department on the Seattle website at www.seattle.

gov. Which seems to be more effective at supporting their employment brand and why?