You work for a publishing company and are considering bidding for the copyright to Cook Light, Cook
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You work for a publishing company and are considering bidding for the copyright to Cook Light, Cook Right, a cookbook of low-fat recipes.
While the book was out of print last year, you believe that you can generate \($120,000\) in after-tax cash flows next year, \($100,000\) the year after, and \($80,000\) in the following three years. If your cost of capital is 12%, estimate the value of the copyright.
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Investment Valuation Tools And Techniques For Determining The Value Of Any Asset
ISBN: 9781118011522
3rd Edition
Authors: Aswath Damodaran
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