28 Object recall study. Are men or women more adept at remembering where they leave misplaced items (such as car keys)? According to University of Florida psychology professor Robin West, women show greater competence in actually finding these objects ( Explore , Fall 1998).

Approximately 300 men and women from Gainesville, Florida, participated in a study in which each person placed 20 common objects in a 12-room “virtual” house represented on a computer screen. Thirty minutes later, the subjects were asked to recall where they put each of the objects. For each object, a recall variable was measured as “yes” or “no.”

a. Identify the population of interest to the psychology professor.

b. Identify the sample.

c. Does the study involve descriptive or inferential statistics?

Explain.

d. Are the variables measured in the study quantitative or qualitative?