Museum management. What criteria do museums use to evaluate their performance? In a worldwide survey reported in Museum Management and Curatorship (June 2010), managers of 30 leading museums of contemporary art were asked to provide the performance measure used most often. A summary of the results is provided in the table. The researcher concluded that “there is a large amount of variation within the museum community with regard to . . . performance measurement and evaluation.” Do you agree? Use a graph to support your conclusion.

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Performance Measure Total visitors Paying visitors Big shows Funds raised Members Number of Museums 5 85674