What is market segmentation? What are the five basic forms of consumer market segmentation?

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The Future of Business

ISBN: 978-0176570255

5th edition

Authors: Norm Althouse, Laura Allan, Christopher Hartt

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Question Posted: May 20, 2019 11:13 AM

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What is market segmentation? What are the five basic forms of consumer market segmentation?

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Market segmentation is the process of separating identifyi...View the full answer

The Future of Business

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