1. Assume that the contemporary apparel company Juicy Couture has embarked on a new IMC strategy. It...

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1. Assume that the contemporary apparel company Juicy Couture has embarked on a new IMC strategy. It has chosen to advertise on television during Network Ten’s news program and in print in Time magazine. The message is designed to announce new styles for the season and uses a 17-year-old female model. Evaluate this strategy and, if appropriate, propose an alternative.

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