1. Assume you are the marketing manager for any one of the following brands: Dove personal care...
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1. Assume you are the marketing manager for any one of the following brands: Dove personal care products, Red Bull, Cheerios, KFC, or Campbell’s Soup. You are considering using a new celebrity in advertising to freshen the image of the brand.
What type of celebrity would you select? Would you choose a rising star or an established star? Justify the position you take.
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Related Book For 
THINK Marketing
ISBN: 9780134834344,9780134830377
3rd Edition
Authors: Keith Tuckwell, Marina Jaffey
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