1. Because of the cultural differences that exist from nation to nation, marketing communications strategies must be...
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1. “Because of the cultural differences that exist from nation to nation, marketing communications strategies must be tailored to each country.” Discuss the validity of this statement.
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Vikash Gupta
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Related Book For 
THINK Marketing
ISBN: 9780134834344,9780134830377
3rd Edition
Authors: Keith Tuckwell, Marina Jaffey
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