1. Briefly review how the main tools of sales promotion (e.g., sampling and couponing) can be used...

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1. Briefly review how the main tools of sales promotion (e.g., sampling and couponing)

can be used in global markets. What issues and problems can arise in different country markets?

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Global Marketing

ISBN: 9780132719155

7th Edition

Authors: Warren J. Keegan, Mark C. Green

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