1. Burger Kings Whopper Sacrifice campaign was seen to be a violation of the ethical norms of...
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1. Burger King’s Whopper Sacrifice campaign was seen to be a violation of the ethical norms of social media because:
a. it compromised users’ privacy
b. it promoted stereotypes of people who consume fast food
c. it was unfair to employees at Burger King
d. it went against the purpose of social media, which is about making connections
e. no customers were interested in it
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Related Book For
Marketing
ISBN: 9781760423889
3rd Edition
Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis
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