1. Companies from which you purchase goods and services are not pure sellers of services, nor are...

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1. Companies from which you purchase goods and services are not pure sellers of services, nor are they pure sellers of products. What services does a pizza restaurant provide? What goods does a post office provide?

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Marketing

ISBN: 9781760423889

3rd Edition

Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis

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