1. Compare and contrast your own behaviour when deciding whether or not to make the following purchases:...
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1. Compare and contrast your own behaviour when deciding whether or not to make the following purchases:
a. A new business suit for an important job interview
b. An electronic communications device such as a smartphone or tablet
c. A case of beer
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Related Book For
THINK Marketing
ISBN: 9780134834344,9780134830377
3rd Edition
Authors: Keith Tuckwell, Marina Jaffey
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