1 Dunkin' Donuts wants to get a better market position in Europe, and set up a meeting...
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1 Dunkin' Donuts wants to get a better market position in Europe, and set up a meeting in London with potential franchisees from different European countries in order to negotiate franchising deals that could provide a higher growth in this region. What potential dangers should the US negotiator be aware of in this kind of cross-national negotiation?
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Related Book For 
Global Marketing A Decision Oriented Approach
ISBN: 9781408212011
4th Edition
Authors: Svend Hollensen
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