1 Explain the term X-coalitition (Figure 11.1), by describing the original role of the two partners ...
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1 Explain the term ‘X-coalitition’ (Figure 11.1), by describing the original role of the two partners –
Bayer and GKS – in the alliance.
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Muhammad Umair
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Global Marketing A Decision Oriented Approach
ISBN: 9781408212011
4th Edition
Authors: Svend Hollensen
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