1. Identify the key elements in McDonalds global marketing strategy. In particular, how does McDonalds approach the...

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1. Identify the key elements in McDonald’s global marketing strategy.

In particular, how does McDonald’s approach the issue of standardization? Does McDonald’s think global and act local?

Does it also think local and act global?

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Global Marketing

ISBN: 9780132719155

7th Edition

Authors: Warren J. Keegan, Mark C. Green

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