1.. In September 2010, DealsAndYou partnered with Fashion-AndYou to run a group buying promotion in India that...
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1.. In September 2010, DealsAndYou partnered with Fashion-AndYou to run a group buying promotion in India that offered up to 90 percent discounts on luxury fashion brands such as Calvin Klein, Hugo Boss, and Versace. In a short time span of 72 hours, consumers snapped up 506 coupons. When does it make sense for luxury brands such as Hugo Boss to participate in such deals in foreign markets like India or China? What are the possible risks of such online promotions for luxury fashion brands?
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Global Marketing Management
ISBN: 9781118466483
6th Edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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