1 In what circumstances would acquisitions be an advantage to Heineken, compared to greenfield investments (use Chapter...
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1 In what circumstances would acquisitions be an advantage to Heineken, compared to ‘greenfield’
investments (use Chapter 12 as a starting point)?
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Related Book For 
Global Marketing A Decision Oriented Approach
ISBN: 9781408212011
4th Edition
Authors: Svend Hollensen
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