1. Perhaps no subdiscipline of marketing receives more scrutiny regarding ethical compliance than direct marketing, a form of non-store retailing in which customers are exposed to and purchase merchandise or services through an impersonal medium such as telephone, mail or the internet. Ethical issues in direct marketing cover a broad spectrum because this means of selling is conducted through all forms of communication.

The Australian Association of National Advertisers (AANA) is the peak national body championing the interests of Australia’s advertisers. The board exists to inspire and promote responsible, innovative and respected marketing, through a commitment to sustainable industry collaboration. Go to the AANA Code of Ethics (at https://aana.com.au/

content/uploads/2014/05/AANA-Practice-Note-Code-of-Ethics.pdf). List the different ways in which the AANA is involved in assisting consumers, the community and the industry to create a more ethical marketplace.