1. Recently, Jason, one of the few people not to have registered with the Do Not Call...
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1. Recently, Jason, one of the few people not to have registered with the Do Not Call Registry, received a call from a marketer suggesting Jason needed additional insurance since he had just become a father and changed jobs. Jason was shocked and very concerned about:
a. his financial situation
b. his lack of privacy
c. the marketer’s lack of cultural awareness
d. his telephone bill
e. his technological comfort.
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Related Book For
Marketing
ISBN: 9781760423889
3rd Edition
Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis
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