1.. Segmented pricing schemes are often accused of providing opportunities for gray marketers to buy cheaply from...

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1.. Segmented pricing schemes are often accused of providing opportunities for gray marketers to buy cheaply from a particular geographic market and sell for a profit in another market. Aside from its potential setback of gray marketing, segmented pricing schemes allow firms' products to be better absorbed by the target market because of the ability to price products at levels the local market can bear. As a global marketer, which route would you prefer in your business venture into the global market: segmented pricing or avoiding gray marketing by all means? Which do you think brings more disadvantages to your business?

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Global Marketing Management

ISBN: 9781118466483

6th Edition

Authors: Masaaki Kotabe, Kristiaan Helsen

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