1. Teddy has a nearly new economy car but wants a sports car. If he decides to...

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1. Teddy has a nearly new economy car but wants a sports car. If he decides to purchase a sports car, he will be primarily fulfilling needs.

a. functional

b. postpurchase

c. safety

d. psychological

e. functional and psychological

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Marketing

ISBN: 9781760423889

3rd Edition

Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis

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