1. Teddy has a nearly new economy car but wants a sports car. If he decides to...
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1. Teddy has a nearly new economy car but wants a sports car. If he decides to purchase a sports car, he will be primarily fulfilling needs.
a. functional
b. postpurchase
c. safety
d. psychological
e. functional and psychological
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Marketing
ISBN: 9781760423889
3rd Edition
Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis
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