1.. The Big Mac Index of the Economist has been introduced as a guide in the popular...
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1.. The Big Mac Index of the Economist has been introduced as a guide in the popular press to whether currencies are at their “correct”
exchange rate. Although the merits of this index have been mentioned, this index has various defects. Identify and explain the defects associated with this index.
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Global Marketing Management
ISBN: 9781118466483
6th Edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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