1. The ICONIC, an Australian online fashion and sports retailer, has received praise for its use of...

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1. The ICONIC, an Australian online fashion and sports retailer, has received praise for its use of technology in its supply chain systems. Go to www.theiconic.com.au/playbook/story, to read about the company values. Then visit https://

insideretail.com.au/news/the-iconic-warehouse-now-capable-of-serving-50000-customers-per-day-201912. How does its distribution system enable The ICONIC to adhere to its marketing communications message and provide excellent customer service?

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Marketing

ISBN: 9781760423889

3rd Edition

Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis

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