1. Visit a department store in your local market, then present a brief analysis of your perception...
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1. Visit a department store in your local market, then present a brief analysis of your perception of the store’s image as conveyed by the atmosphere considerations discussed in this chapter. Do the same analysis for a warehouse outlet.
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Related Book For
THINK Marketing
ISBN: 9780134834344,9780134830377
3rd Edition
Authors: Keith Tuckwell, Marina Jaffey
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