1. Visit a few quick-serve restaurants in your area and assess the pricing tactics that each establishment...

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1. Visit a few quick-serve restaurants in your area and assess the pricing tactics that each establishment uses. Are they similar or different? Does one of the establishments have a more effective pricing plan? Explain.

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THINK Marketing

ISBN: 9780134834344,9780134830377

3rd Edition

Authors: Keith Tuckwell, Marina Jaffey

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