1. What are the key success factors in the world toy industry? 2. What are Green Toys...

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1. What are the key success factors in the world toy industry?

2. What are Green Toys’ key competitive advantages in the international toy market?

3. Should Green Toys Inc. consider a higher degree of international expansion of their products?

4. If yes, which countries/regions should they target and how?

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Global Marketing

ISBN: 978-1292100111

7th edition

Authors: Svend Hollensen

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