1. What is the fundamental reason for the success of the Share a Coke campaign? ...
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1. What is the fundamental reason for the success of the ‘Share a Coke’ campaign?
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Marketing
ISBN: 9781760423889
3rd Edition
Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis
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