1. What segmentation methods would you suggest for a small entrepreneur starting their own business selling gourmet...

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1. What segmentation methods would you suggest for a small entrepreneur starting their own business selling gourmet chocolates? Explain why you would recommend those methods.

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Marketing

ISBN: 9781760423889

3rd Edition

Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis

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