1. When consumers buy a new notebook computer, what sort of information search would they conduct (internal...
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1. When consumers buy a new notebook computer, what sort of information search would they conduct (internal versus external)? If you were a marketing manager for Dell, how would you use this information?
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Marketing
ISBN: 9781760423889
3rd Edition
Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis
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