1. Which of the internationalization models presented in this chapter fits best to the internationalization of Zumba?...

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1. Which of the internationalization models presented in this chapter fits best to the internationalization of Zumba?

2. Why has Zumba’s global business model been so successful?

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Global Marketing

ISBN: 978-1292100111

7th edition

Authors: Svend Hollensen

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Question Posted: Dec 10, 2018 06:17 AM

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1. Which of the internationalization models presented in this chapter fits best to the internationalization of Zumba?...

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1 Since the establishment of the Zumba company in 2001 it has expanded internationally very rapidly ...View the full answer

Global Marketing

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