1. Which political and economic factors in the global environment would have the biggest effect on the...

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1. Which political and economic factors in the global environment would have the biggest effect on the future global sales of Danfoss Power Solutions’ hydraulic components/systems to:

(a) manufacturers of construction and mining equipment (e.g. Caterpillar)?

(b) manufacturers of agricultural machinery (e.g. John Deere)?

2. What are the biggest problems in forecasting future demand for a subsupplier such as Danfoss Power Solutions?

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Global Marketing

ISBN: 978-1292100111

7th edition

Authors: Svend Hollensen

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