10. At the product planning level, what is the difference between a penetration strategy, a market development...
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10. At the product planning level, what is the difference between a penetration strategy, a market development strategy, and a new product development strategy? (LO5)
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THINK Marketing
ISBN: 9780134834344,9780134830377
3rd Edition
Authors: Keith Tuckwell, Marina Jaffey
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