10. Does every B2B purchase decision need to go through all steps of the buying decision process?...
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10. Does every B2B purchase decision need to go through all steps of the buying decision process? Give examples of B2B buying situations that would not go through all steps of the buying decision process. (LO4)
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Related Book For 
THINK Marketing
ISBN: 9780134834344,9780134830377
3rd Edition
Authors: Keith Tuckwell, Marina Jaffey
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