10-11. Hofstedes social values framework can be used to help explain the Asian version of Maslows hierarchy....

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10-11. Hofstede’s social values framework can be used to help explain the Asian version of Maslow’s hierarchy. Which dimension from Table 4-2 (p. 137) is most relevant? In Chapter 4, we also noted the differences between innovation diffusion processes in Asia and the West. Review the discussion on pages 144 and 145 Can you relate it to Figure 10-1?

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Global Marketing

ISBN: 9781292069661

8th Global Edition

Authors: Warren Keegan, Mark Green

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