10-17. How does the Smart compare to the Honda Element, Scion iQ, Kia Soul, or Fiat 500?...

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10-17. How does the Smart compare to the Honda Element, Scion iQ, Kia Soul, or Fiat 500? Are these models targeting the same consumers as the Smart? In view of the success of these brands, do you think the Smart’s U.S. launch is too late?

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Global Marketing

ISBN: 9781292069661

8th Global Edition

Authors: Warren Keegan, Mark Green

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