11. Name a retailer from which you have received personalised service, product or promotion offerings online. What...

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11. Name a retailer from which you have received personalised service, product or promotion offerings online. What form of personalisation did you receive? Did the personalisation influence your purchase decision? Explain why or why not.

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Marketing

ISBN: 9781760423889

3rd Edition

Authors: Dhruv Grewal, Michael Levy, Shane Mathews, Paul Harrigan, Tania Bucic, Foula Kopanidis

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