11. What does product differentiation refer to? Provide two examples of brands in two different markets that
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11. What does product differentiation refer to? Provide two examples of brands in two different markets that are clearly differentiated from their competitors. (LO5)
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Related Book For 
THINK Marketing
ISBN: 9780134834344,9780134830377
3rd Edition
Authors: Keith Tuckwell, Marina Jaffey
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