11-14. Assess Carlos Ghosns plans to revive the Datsun nameplate. Can a car that sells for $3,000...

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11-14. Assess Carlos Ghosn’s plans to revive the Datsun nameplate. Can a car that sells for $3,000 make a profit for the parent company?

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Global Marketing

ISBN: 9781292069661

8th Global Edition

Authors: Warren Keegan, Mark Green

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