1-14. Anheuser-Busch (A-B), which has been described as an American icon, is now under the ownership of...

Question:

1-14. Anheuser-Busch (A-B), which has been described as “an American icon,” is now under the ownership of a company based in Belgium. Responding to reports that some consumers planned to boycott Budweiser products to protest the deal, one industry observer said, “Brand nationality is all about where it was born, and also the ingredients of that beer and how they make the beer. Basically, it doesn’t matter who owns it. We are in a global world right now.”

Do you agree?

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Global Marketing

ISBN: 9781292069661

8th Global Edition

Authors: Warren Keegan, Mark Green

Question Posted: